Nine days, with 72,000 visitors on the first weekend alone and approximately 260,000 visitors over the entire duration of the fair, making it probably the largest B2C fair in Europe. Together with DRS Reisen GmbH from Stuttgart, more than 10,000 printed products (brochures, flyers, information) were distributed to interested visitors over the nine days. Approximately 3,000 one-on-one conversations were held by a total of six employees, and… it was never boring.

The concept of broad information (vacations in Romania), bundled with the appropriate offers (DRS Reisen GmbH), was a complete success in Stuttgart.